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Dick Detmer’s books have served as the foundation of many rental businesses’ employee training programs since his first book was published in the mid-1980’s. In keeping with the tradition of educating new and existing rental business employees, this new edition expands on core principles for success and is also very effective at promoting the equipment rental business as an attractive, viable career choice for individuals who desire an extremely interesting and rewarding profession.
According to the book’s author, Dick Detmer, President of Detmer Consulting, Inc. who has devoted over 35 years to training and motivating employees for careers in the equipment and party rental industry: “The last edition of the book (the 7th) was published in 2002 so it was time for a fresh, new edition." The new 8th edition entitled “A Practical Guide to Working in an Equipment Rental Business – 8th Edition” is designed to stress “the basics” in an easy-to-read format that even those who don’t tend to read very much find easy to comprehend. It reinforces the same principles that rental business owners and managers want to convey to their employees.
Also, since it is designed as a continual “guide” it is not intended for the employee to just read once like one would with a novel. Employers are encouraged to give each employee their own copy to keep and refer to often. To encourage rental business owners to purchase a copy for each employee in their business, there is a significant discount for those who order more than 10 copies.
Other enhancements include more examples outlining the many easy to understand ways the employee can help to make the rental company grow and become more profitable. This new edition also puts extra emphasis on the importance of safety (both on the job and with customers) and how the employee can become more time-efficient and proactive in reducing the chances of mistakes. Employees are also encouraged to follow the professional formula to enhance the customer’s experience.
Author Dick Detmer adds, “Without a doubt, employees are the key to making a rental business truly successful and this book can be a small but powerful tool to educating and motivating each employee to make it happen.”
Click here to download a Printable Form for A Practical Guide to Working in an Equipment Rental Business.
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